We invest in digital-first content brands and elevate them into globally loved franchises.
Lunar X is a future-forward media company that invests in digital-first content brands to elevate them into globally loved franchises.
Our purpose is to partner with creators to build timeless brands that foster community and joy.
Co-Entrepreneurship
We take calculated risks and take ownership to champion creative ideas.
Growth
We always challenge the status quo and move fast to overcome it
Community
Passionate people power everything we do
Excellence
We empower exceptional people to strive for greatness
Excitement
We elevate the everyday with creative energy that inspires
Responsibily
We are an inclusive and democratic force for positivity, always following our moral compass
2021
Lunar X was founded
With the first acquisition, Lunar X enters the animation space.
2022
Portfolio Growth
Lunar X grows the animation portfolio, partnering with Sunnyside Studios and popular YouTube Channels Gigglebellies, Groovy The Martian, SuperZoo and more.
Lunar X also expands into the non-kids sectors with the acquisition of the popular YouTube channel Economics Explained and the launch of Music Labs.
2023
Welcome, Theorists
In 2023, Lunar X enters the US market, acquiring the flagship IP, Theorist Inc. Working together an additional channel; Style Theory, was successfully launched - adding a new sector to the growing fanbase.
2024
Lunar X Goes Live!
The Lunar X Ecommerce division was launched, focusing on dedicated merchandise drops and popular IP collaborations. Lunar X also steps into the Live Events sector, producing shows such as Creators In Fashion.
